20181018 - LinkedIn for Manufacturing: Increasing B2B Sales thru Social Selling

Date and Time

Thursday Oct 18, 2018
12:00 PM - 1:30 PM EDT

Online registration is now closed. Walkins are welcome!
Thursday, October 18, 2018
12:00 - 1:30 p.m.

Location

The Q Club
221 Church Street
New Haven, CT

Fees/Admission

Members $ 30
NonMembers $ 40

Contact Information

New Haven http://www.newhavenmanufacturers.com/ Association
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20181018 - LinkedIn for Manufacturing...

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Description

Social media is changing B2B buying behavior, and these changes impact lead generation, vendor selection, and more. In fact, their new buying process has totally disrupted traditional sales and marketing approaches, and the results continue to confirm the ROI of B2B Social Selling as an important part of the sales process. Social sellers outperform non-social sellers:

Generating 45% more opportunities
Are 80% more productive
Are 51% more likely to achieve quota

During this meeting, we will examine the new B2B customer buying journey and how leading manufacturers are changing their go-to-market strategies in order to win more business. You’ll be introduced to new approaches that will challenge your thinking on the interaction between sales and marketing teams, the new role of the sales person, the impact on sales and marketing budgets, and more. You will leave with valuable insights into how to maximize its benefit to your manufacturing organization.